The Marketing RAMP® Is Where Marketing Magic Happens.
Here’s What It Can Do For You:
CONVERT ON-THE-FENCE LEADS INTO CUSTOMERS
Adapt your messages to each customer’s changing needs.
Show your competitive advantage aka “secret sauce”.
Regularly deliver value so customers love you.
HELP YOU KNOW YOUR CUSTOMERS AND STOP MAKING GUESSES
Identify the pain point of every customer.
Give solutions to solve those pain points.
Show how you’ve solved similar problems for past customers.
PROVIDE EVEN GREATER VALUE TO YOUR CUSTOMERS
Keep customers engaged with your products and services.
Show them how to get the most of their purchase.
Get customer feedback to improve their experience.
…all of this is done on autopilot for you. Ready to see it in action?
What Makes The Marketing RAMP® So Effective?
A foundational marketing plan requires different elements working in harmony.
We identified 7 critical elements needed for marketing success – known as the 7 Pillars of the Marketing RAMP®.
You can use our free software or work with our team to build your Marketing RAMP®.
In order to complete your Marketing RAMP®, we build out each of the 7 pillars. Once all pillars are built, your Marketing RAMP® is complete and ready to drive results for your business.
PILLAR 1
Identify The Ideal Customer
You will identify the perfect customer – the people most likely to do business with you. We figure out their every want and need, so you’ll know exactly what to say and how to position yourself.
PILLAR 2
Craft The Brand Voice
Every brand needs its own voice. Your voice gives your brand personality, but it should also be used to align with customers. Your voice should “speak their language” to establish a strong bond with customers.
PILLAR 3
Create The Pitch
A brand pitch distills your competitive advantages into powerful, short narratives you can use to separate yourself from competitors. Your pitch helps drive your messaging so customers can quickly understand what makes you great.
PILLAR 4
Map The Customer Journey
Every customer goes through a buyer’s journey before they do business with you. We map out exactly what this journey will look like. A great customer journey experience turns skeptics and on-the-fence customers into fans of your brand.
PILLAR 5
Build The Marketing RAMP®
Here is where we decide what actions to take, what to say, and when to say it, depending on your customer’s exact needs and where they are in the customer journey.
PILLAR 6
Infuse Points Of Delight
In order to turn strangers into raving fans of your brand, you must deliver value. We take a look at what we can do to consistently deliver value, so they’ll be delighted and excited to do business with you.
PILLAR 7
Plan The Assets
Once the foundational marketing plan has been designed, you’ll need assets. Whether it’s email, video, infographics, educational pdfs – you’ll need to plan what assets are needed to bring your Marketing RAMP® to life.
Ready To Stop Stressing About Your Marketing? Start Your Marketing RAMP® Today!
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